Staff Profiles

Our People

Our team are dedicated to providing you and your business with personalised professional services. All our team members are committed to ongoing professional development so you enjoy the best technical tax and accounting advice available. Below are the profiles on our team members.



Sam is the Principal of the firm and graduated from Curtin University in 1992 with a Bachelor of Business (Accounting). Shortly thereafter he started his career in public accounting at the relatively small Perth accounting firm, G P Gannon & Co.

In 2005 he acquired a share in that firm which was rebranded Gannon Hamersley Hanson. Over the next decade the firm grew significantly and in 2016 the practice was relocated to Midland where he commenced operating as a sole practitioner. At the same time the firm had a brand refresh and now trades as Velocity Accounting Group.

Sam‘s vision was to create a different type of accounting firm and says, “While we certainly recognise the importance of tax returns and compliance work, we believe small business owners want more from their accountant. Clients want to grow their revenue, their profits and their wealth which is why we view the tax return as the start of the client process, not the end.”

He believes that business owners need more than passion, enthusiasm and technical skills to prosper. Sam says, “Marketing can be the difference between gloom and boom which is why we have introduced clients to innovative marketing programs like the Business Growth System. We are not your average firm of accountants who just keep the score and it is our services beyond compliance like marketing and business coaching that really distinguish us from other suburban accounting firms.”

Sam is passionate about the success of his clients and believes in the importance of having solid foundations including the right business structure, insurances and accounting software. He says, “Our brief includes helping clients reduce the time and cost associated with bookkeeping which in turn means together we can spend more time working ON the business and their marketing.”

Sam’s approach is personal and his specialist skills include tax planning, business start-ups and structures, marketing, superannuation and business planning. Over time he has developed an in depth understanding of several industries including the various building trades, the equestrian and horse industry, mortgage brokers and the earth moving and excavation industry.

Professional Qualifications and Memberships include:
- Bachelor of Business (Accounting)
- Diploma of Financial Planning
- Member of CPA Australia
- Registered Tax Agent and holds a Public Practising Certificate

Outside the office Sam can be found looking after the family property growing hay crops and working horses, playing polo, cycling on the roads and teaching his twin sons to ride horses and motorbikes. He is a passionate Western Bulldogs supporter in the AFL who was delighted when the Bulldogs broke the drought in 2016.

Book an Appointment Online:-  

30 Minute Meeting with Sam Hamersley 30 Minute Meeting with Sam Hamersley
60 Minute Meeting with Sam Hamersley 60 Minute Meeting with Sam Hamersley


Practice Manager

Shelley joined our team in January 2016 and brings 25 years of bookkeeping experience to the firm.

Shelley takes care of all the administration and bookkeeping duties within our office and is often the friendly voice you hear when you call the firm.

Experience and Specialties

Shelley’s varied background includes bookkeeping and administration roles in various industries such as mining, farming, real estate, car sales, retail and equestrian. She loves helping clients get their accounting systems in order and enjoys a challenge. She is our 'go to' person for all XERO related queries and has extensive experience with the operation and management of XERO and MYOB data files. She is also a qualified Xero Advisor and is able to assist in the set up and management of your cloud based software.

Outside of Work - Shelley is a keen horse rider found most weekends competing in eventing, showjumping and dressage, grooming for Sam at Polo or running after her twin boys at Pony Club.  Shelley has also been the treasurer in a volunteer position for her local equestrian club for the past 15 years.

Contact: To contact Shelley call (08) 9250 4048 or email -


Senior Client Manager

With more than 20 years’ experience in accounting and tax, in both public practice and commerce, Amanda has developed a real passion for tax. She has extensive, in-depth knowledge of the Australian tax system and her regular and continuing participation in professional development courses and research ensures that she is always up to date with the intricate details of the tax legislation.

Amanda is part of our Senior Management, she is responsible for the management of the Senior Production Manager and Accountants, with her wealth of knowledge in all things taxation, Amanda is a valuable asset to our team.  Amanda’s responsibilities also include the preparation of financial statements, Business Activity Statements,   FBT returns and tax returns for companies, trusts, partnerships and individuals across a broad range of industries.  She has a real passion for tax and loves nothing better than the challenge of getting her head around complex tax issues and finding the best solution for the client. With a further 20 years experience in manufacturing, exporting and small business management, Amanda has the expertise to assist our small to medium sized enterprise clients with the many and varied challenges that they face. 

Professional Qualifications and Memberships

  • Graduate Certificate in Taxation
  • Post-Graduate Diploma of Commerce
  • Master of Taxation
  • Fellow of The Tax Institute
  • Currently completing CPA accreditation

Outside the office Amanda enjoys spending time with family and friends.  She loves to travel whenever she can and learn about and explore other cultures and their different cuisines.  Amanda also likes to get out in the garden and enjoy the sunshine, or just curl up with a good book or a movie, or both.

Contact: To contact Amanda call (08) 9250 4048 or –


Self Managed Superannuation Fund Manager

Cindy commenced with Velocity Accounting Group in June 2016.

Cindy chose to specialise in Self-Managed Superannuation early in her career and brings with her 20 years of experience in the SMSF area. She holds a Bachelor of Commerce Degree from the Deakin University in Victoria, qualified CPA accountant, Registered Tax Agent and is a Specialist Member of the SMSF Association.  Cindy enjoys using her in depth SMSF knowledge to assist trustees in all aspects of superannuation.

Cindy was a Principal, Shareholder and Director at Opez Pty Ltd from 2002 – 2011 during which time she was the State Chapter Chair for the SPAA and received the Best Practice Award in 2012.

Currently completing a law degree part time, in between work & study, Cindy enjoys travelling with her family, movies and finding time to read a good book.

Cindy is professional yet friendly, she loves to have a laugh and we love having her on our team.

Contact: To contact Cindy call (08) 9250 4048 or email -


Senior Production Manager

Danielle has been a member of our team since October 2017.  Danielle has 10 years experience in Public practice accounting and tax plus more than 20 years experience in Administration and Bookkeeping.

Her responsibilities include the reconciliation and preparation of financial statements, Business Activity Statements and tax returns for companies, trusts, partnerships and individuals across a broad range of industries.  She has a good understanding and knowledge base of investment properties, negative gearing and capital gains tax. She also has extensive experience with MYOB and Xero for general accounts preparation right through to payroll processing and BAS.  Danielle also oversees the workflow and reviews jobs as completed by the Senior and Intermediate Accountants.

Professional Qualifications and Memberships

  • Diploma of Accounting
  • Diploma of Finance

Outside the office Danielle enjoys spending time with her family and friends.  She loves to go on holidays, camping, four wheel driving,  boating, fishing and exploring new places. She also loves to sit and relax and read a good book or go see a movie in her down time.

Contact: To contact Danielle call (08) 9250 4048 or email -


Senior Accountant
Joana is one of our offshore team members based in the Philippines.  Joana has been a member of our team since January 2016.  She is responsible for the preparation of financial statements and tax returns for our individual clients, partnerships, trust and companies. Previously, she has worked as an Accounting Analyst for a multinational IT company based in the Philippines for 4 years where she gained her experience in accounting and bookkeeping for an offshore client. Professional Qualifications & Memberships

  • Bachelor of Accountancy
  • Certified Public Accountant

Outside of work, Joana loves to travel and mountain climbing. Her interests include reading books, watching her favourite TV shows, listening to music of any sorts and trying out new food stops. She enjoys hanging out with friends and spending time with her family.


Intermediate Accountant
Michelle started in October 2020  with Velocity Accounting Group. Another team member offshore based in the Philippines who is responsible for preparation of Financial Statements and Tax Returns for Companies, Trusts, Partnerships and Individual Clients.  Michelle graduated from St Paul University in 2005 with a degree of Bachelor of Science in Accountancy. She practiced her profession in various companies for almost 15 years. She humbly started as Assistant Accountant in a leading drugstore in the Philippines. She also joined in Luxury Cruise Lines cruising worldwide to work as an Accountant and previously with Business Process Outsourcing relevant to Australian Accounting firms where she acquired more experience in accounting for small to medium businesses and individuals.  On weekends, Michelle likes to spend time with family and friends. She enjoys travelling, road tripping, visiting new places as she believes that adventures can awaken someone’s soul and can regain sanity.

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