Changing Accountants

7 Reasons why we Could be the Firm to take Your Business to the Next Level

“Before you make the decision to change accountants you really need to think about what you want from your accountant. Do you just want tax returns and compliance or are you looking for a business advisor who offers strategic business development and marketing advice?”   Sam Hamersley
Let’s be honest, not all accounting firms are the same. Most accounting firms could be described as ‘general practitioners’ with great technicians who focus on tax and compliance services. Other firms offer services beyond compliance that are designed to help your grow your business and accelerate your business and financial success. Here at Velocity Accounting Group, we are not your average firm of accountants who just keep the score for our business clients.

General practitioners view the tax return as the end of the client process while the firms who provide business advisory services and focus on helping clients grow their business and their wealth view compliance and tax returns as the start of the process.

The decision to change accountants can be stressful, particularly if you have had a long term relationship with the firm or a particular partner or principal. Before you make a decision you need to think about what you want from your accountant. Do you just want tax returns and compliance or are you looking for a business advisor who offers strategic business advice including marketing direction to help you grow your business?

Based in Midland in Perth, the team at Velocity Accounting recognise the fact that business owners need tax returns but they really want five things beyond compliance work including:

  1. GROWTH – help me grow my revenue and my wealth
  2. PROFIT – help me improve my business profitability
  3. CASHFLOW – help me understand and free up my cash flow
  4. ASSET PROTECTION – help me protect my assets
  5. SUCCESSION – help me plan my business sale or succession plan

Choosing an accountant who understands your business, your industry and your needs can mean the difference between gloom, doom and boom. Within the firm we have developed expertise in some niche markets and some specific services. Our ideal client is a committed, pro-active and ambitious business owner who wants to build a more profitable, valuable and saleable business. If you want a business that is more than just a job, your choice of accountant or advisor is critical.

We strive to earn your trust and that means we need to understand what makes your business and industry tick so we can help you take advantage of emerging opportunities. We do more than just prepare financial statements and tax returns and marketing success necessitates strategy, tools and people who implement. We want you to work SMARTER not HARDER and in the process build a more financially rewarding business and better lifestyle.

As pro-active accountants we believe we have a responsibility to help our clients build a more efficient, profitable and valuable business and we have identified 7 key areas that distinguish us from other Perth accounting firms.


We believe our marketing skills are one of the things that set us apart from other accounting firms.

In the digital age, your marketing could be the difference between success and struggle because traditional media and marketing methods like newspapers, television, radio and Yellow Pages are in decline. They are being replaced by new forms of media including social media, websites and YouTube. The next generation of consumers have adopted these forms of media and to be successful you also need to embrace change.

In business, if you keep doing things the same way you’ll continue to get the same results. You now need to be working ON your business, not just IN your business and if you’re chronically busy let us introduce you to some breakthrough marketing strategies and business automation tools that could transform your business into a smarter, faster and more streamlined operation. When you combine strategy with technology and tools you can change your future financial outcomes and build a more financially rewarding business and better lifestyle.   

Because you only get one chance to make a first impression we assist clients with the development of their website including the content, functionality and SEO. Your branding and website must resonate with your target market and we work with you to create a website and brand that drives more traffic, leads and sales. You need a social media strategy and blog plus we can also help you with video production, mobile technology and digital publishing. Most importantly, we walk the marketing talk.

If you're looking for more sales, more customers and more profit we can help you. As a client you get FREE access to one of the world’s most successful marketing programs, the ‘Business Growth System’. It is the ultimate step by step system for growing your business and contains 82 powerful breakthrough marketing strategies that are supported by over 2500 pages of step by step instructions, videos, templates and examples. Access to this ‘vault’ of resources is valued at $6,000 per annum, however, as a client of the firm you get FREE unlimited access. Not only that, you also get access to the ‘Grow Your Business in 5 Days’ video training course that contains 12 instructional videos that could have a massive impact on your future growth.


We truly understand that compliance is a ‘grudge’ purchase. It doesn’t add value or grow your business so our objective is to help you minimise the cost of compliance. We want to be your business advisor not your bookkeeper so the process starts with identifying the right accounting software for your business. We match your business needs with your level of accounting skill and where required, we train you to use the software.

We support a number of software programs like MYOB, QuickBooks and Cashflow Manager and love working with cloud based software solutions like Xero. Quality records not only save you money but they create capacity so we can spend more time working with you ON your business.


Our mission is to help you fast track your business success. We want you to spend more time working ON your business and if you understand the four ways to grow a business and the key profit drivers in your business we can talk you through profit improvement strategies. Using intelligent software we can then quantify the profit improvement potential in your business.

‘Knowing your numbers’ lets you make more informed business decisions and using industry benchmarks we can analyse the performance of your business and compare it against your competitors so you know what is working in the business, what isn't working and what needs working on. Most importantly, we talk you through the numbers so you have a clear understanding of the impact of any price changes on your margins and profits.


Improved profitability means little if it doesn’t translate into a more secure and prosperous financial lifestyle.

Accordingly, we also provide wealth creation services and use tax effective strategies like self-managed superannuation (SMSF) and negative gearing to help you build wealth. Tax planning and tax minimisation are key service offerings in our firm and these require the right business structure and forward planning.  

Of course, once you build wealth you also want to protect your assets which is why we also consult with clients about risk and succession planning.


We are a pro-active rather than reactive accounting firm. We listen to our clients and adapt to their changing needs. As a result we have introduced additional services like business coaching, websites and marketing services over the past few years.

We run client seminars to educate you on the latest marketing, business growth and superannuation strategies. We recognise that we only exist because of our clients and your success is our success.


Confidentiality, integrity and professionalism are assured and our dedicated team of accountants are committed to ongoing professional development so you enjoy access to the best technical tax and accounting advice available. We aim to be your trusted business advisor and listen to your needs, speak your language and no job is too big or too small for the team. We believe our offering is unique and our pro-active team is incredibly passionate about helping you succeed.


A lot of accounting firms claim to deliver personal service but we believe we offer you ‘old fashioned’ service. We pride ourselves on being accessible and guarantee we will always return client phone calls and respond to email queries as soon as soon as practically possible. We visit you at your premises wherever possible because these site visits give us a valuable insight into your systems, software, processes, people, equipment and future needs.

We listen to you and tailor our financial solutions to your needs. You won’t get delegated down the chain for important work and our systems and processes mean your work won’t sit idle for weeks or months. We aim to turn compliance work around very quickly and efficiently so we can turn our attention to planning and growing your business. Our clients keep telling us that we deliver value for money and we strive to earn your trust and future referrals.


A lot of business owners agonise over the decision to change accountants. This is understandable where the accountant has been a trusted advisor for years and almost extended family. However, the decision to change accountants is a business decision and you can't drive your business looking in the rear view mirror. It's a tough decision to make but a simple process.

The way we do business in the digital age has changed. The internet and Google dominate and websites are the modern version of the business card. Social media, search engine optimisation, digital publishing, video and mobile technology are ‘the new rules of business’ while traditional media and marketing methods like newspapers, television, radio and Yellow Pages are in decline. The technology revolution has changed the business landscape forever and the next generation of consumers have accepted these forms of media. To be successful in business, you also need to embrace these changes and that might necessitate a new business advisor who does more than just keep the score.

Once the decision is made it is a relatively simple process.

Basically the new accountant sends the outgoing firm an ‘ethical clearance’ letter asking if there is any reason why they should not accept the engagement. They also request copies of documents and financial records including prior year tax returns and schedules. The outgoing accountant is obliged to pass on the information. Generally speaking this is a formality and your former accountant should not charge for handing the information over to us. If you have an outstanding account they might withhold the files until payment in full is made.


Given you are already browsing our website, the easiest way is to call or email us. Provide us with a few basic details and we will put the wheels in motion by contacting your current accountant.

Of course, if you’re not quite ready to make the move that’s fine and we recommend you simply subscribe to our Business Accelerator Magazine. This newsletter will give you an insight into how we help our clients beyond their tax and compliance needs.

If you're a committed and ambitious business owner looking to accelerate your business success we invite you to book a FREE, one hour introductory consultation to discuss your business or marketing needs. You can expect practical business, tax, marketing and financial advice designed to help you build your business and grow your wealth. To book a time, contact us today on (08) 9250 4048 or complete your details in the box at the top of this page.

Velocity Accounting - Accelerate Your Business Success